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49% of marketers consider email marketing email list an important lead generation tactic, while 47% consider it important for lead nurturing. (Influencer Marketing Hub) 35% of marketers send three to five emails per week to their customers. (HubSpot) Promotional emails are the most common email type that marketers are investing in. (HubSpot)

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31% of marketing email list said email newsletters are the highest performing content type for nurturing leads. (Content Marketing Institute) The top two technologies B2B organizations use to assist with content marketing are analytics tools (86%) and email marketing software (85%). (Content Marketing Institute)

With an astounding ROI, email is one of the most effective marketing email list strategies available. It’s also an incredibly versatile medium that can be used to achieve a number of goals, including building brand awareness, boosting (and nurturing!) lead generation, growing website traffic, and increasing sales and revenue.

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